About Us
Passion and Vision Since 1964
A story that begins in a small shop and opens today to a new chapter.
The Origins
The Petraroli Family
In November 1964, in the heart of Milan's Casoretto neighbourhood, the Petraroli family obtained their first licence for retail sale of optical goods. Since then, our mission has remained unchanged:helping people see the world better.
Today, after over 60 years, the historic premises at Via Casoretto 1 are still welcoming and vibrant, led by Marina — optician, optometrist and orthoptist — who carries on the tradition with the same expertise, dedication and warmth as ever.
Our History
Over 60 Years of Passion
1964
The Petraroli family obtains the first licence for optical goods retail in the Casoretto neighbourhood, Milan.
Via Casoretto 1
The historic premises that have welcomed Milanese customers for over sixty years with professionalism, expertise and family warmth.
7 December 2025
On the feast day of Sant'Ambrogio, patron saint of Milan, the new PETRA boutique opens at Arco della Pace: Via Cagnola 6.
A New Chapter
Arco della Pace, Via Cagnola 6
Opened on the feast day of Sant'Ambrogio, patron saint of Milan, on 7 December 2025, our new store at Arco della Pace, Via Cagnola 6, stands in one of Milan's most iconic areas.
A place where professionalism, design and innovation meet. Where eye care blends with the elegance of designer frames. Where every customer is welcomed with attention and care.
We look forward to welcoming you!
For us, glasses are not just optical instruments. They are identity. They are style. They are a way of looking at the world — and being seen.The Petraroli Family
What Guides Us
Our Values
Tradition & Innovation
Over 60 years of family expertise, united with the constant pursuit of new materials, designs and optical technologies.
Listening & Care
Every customer is welcomed with attention. We dedicate time to understanding your needs, your style and your vision.
Uncompromising Quality
We select only independent manufacturers that share our passion for detail and noble materials.